Lauren Portrait

Lauren Kolber

UX Design + Research

I am a user experience professional with an education in UX, web design and studio art. I am passionate about championing the user and creating engaging, usable experiences. I believe it is crucial to understand the "why" of a problem in order to address customer needs, support business goals and produce the best product.

Case Studies

three examples of personalization designs
Personalized Shopping

A multi-year exploration with the ultimate goal of creating a seamless, relevant and useful personalized omni-channel shopping experience for each AEO Customer.

Rapid wireframe design, A/B testing, user testing, workshop facilitation, feature prioritization

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three examples of loyalty designs
Earning Loyalty

A large-scale project creating a digital-first loyalty experience across AEO's site, app, store and communications.

Omni-channel project, iterative wireframe design, user testing, designer management

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three examples of undie bundle designs
Bundling Undies

A fast, tactical project to make it easier for Aerie customers to shop an "undie bundle" deal online.

Problem validation, feature prioritization, wireframe design, prototyping, usertesting

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My Expertise

UX performing in-store research
User Research
I love understanding my user. I am proficient at performing tactical and strategic customer research through both moderated and unmoderated research methods.
hand drawn wireframes and storyboards
Wireframing + Prototyping
I am an expert at creating low, medium and high fidelity wireframes, interactive prototypes and customer flows. My art and coding background allows me efficiently create designs and tell compelling stories.
LK and coworker planning a project
Project Planning
A strong project plan sets the stage for successful problem solving. I have years of experience creating project timelines, problem statements, customer and business goals, story mapping and coordinating with cross-functional project teams.
Participants working in an outfitting workshop in 2019
Workshop Facilitation
Workshops are a great way to get information and ideas from both customers and the business. I have planned and implemented various workshop types in order to gather information for my projects.