I am a user experience professional with an education in UX, web design and studio art. I am passionate about championing the user and creating engaging, usable experiences. I believe it is crucial to understand the "why" of a problem in order to address customer needs, support business goals and produce the best product.
A multi-year exploration with the ultimate goal of creating a seamless, relevant and useful personalized omni-channel shopping experience for each AEO Customer.
Rapid wireframe design, A/B testing, user testing, workshop facilitation, feature prioritizationView Case Study
A large-scale project creating a digital-first loyalty experience across AEO's site, app, store and communications.
Omni-channel project, iterative wireframe design, user testing, designer managementView Case Study
A fast, tactical project to make it easier for Aerie customers to shop an "undie bundle" deal online.
Problem validation, feature prioritization, wireframe design, prototyping, usertestingView Case Study